Womens' digital entertainment specialist Lifetime Digital Media has signed a deal with King.com, that will see the latter provide co-branded online games to Lifetime’s flagship digital destination, myLifetime.com.
Womens' digital entertainment specialist Lifetime Digital Media has signed a deal with King.com, that will see the latter provide co-branded online games to Lifetime’s flagship digital destination, myLifetime.com.Starting later this month, the new partnership will enable Lifetime’s digital audience to play King.com’s games, which are currently enjoyed by 17.5 million players – most of whom who are apparently women.“Partnering with King.com allows us to engage and entertain Lifetime Digital’s audience in even more compelling ways, and will ensure we continue providing our consumers with the very best game experiences online,” said Clayton Rose, Senior Vice President, Digital Properties at Lifetime Networks. “We are delighted to be working with Lifetime Digital, as there are unparalleled synergies between both of our audiences, which will provide many opportunities,” said Robert Norton, managing director of King.com North America.
“With the leading women’s entertainment brand and the leading provider of online skill games for women joining forces, there are now even more ways for the Lifetime audience to connect, play and share. This partnership is further proof that King is seen as the partner of choice for the world’s leading entertainment companies.”
The various Lifetime Digital Media websites already offer hundred's of female-targetted games. Bolstered by King.com's offering, the group will now rank among the top 25 online casual gaming destinations in several key metrics, it claims.
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